7 Key Features of Inbound Marketing Tools for Real Estate Industry – How to Choose the Best Soft

With the rise of technology, competition between real estate companies have become tighter and tougher than ever. You need to constantly innovate and find ways to gain an edge over your competitors to attract more clients. And with the right marketing tools for real estate agents, you’ll be ready to face the race in no time.

According to Statista, the real estate industry will be spending a total of $46.83 million for marketing alone by 2021. This goes to show how essential it is for the industry to invest in the right tools to engage with their target audience. And nowadays, there are several platforms where you can reach out to them. One of the most effective is through online interactions and content.

So, take advantage of the various inbound marketing tools out there. These tools can help you enhance customer satisfaction and increase sales. Here are some of the key features that you need to look out for.

1. Online connectivity

Nowadays, you can find almost everyone and everything on the internet. It is accessible, convenient, and full of opportunities. Hence, more and more realtors are taking advantage of this channel. In fact, a study by the National Association of Realtors discovers that 52% of property buyers found their homes online.

The best marketing tools for your business are those that let you transition into the online market seamlessly and painlessly. After all, putting your brand into the world wide web can take some time. And while it opens up more opportunities for your business, it also means you have more competitors to butt heads with. So, when choosing for the right marketing tools, look for the one that can give you a boost with your online endeavors.

Online connectivity also gives you that added flexibility within your workflow. This makes your tasks accessible anywhere and anytime.

2. SEO tools

Going online is simply the first step for inbound marketing. Now that you have put up your brand in the web, you must ensure that you can stand out from the rest of your competitors.

This makes Search Engine Optimization (SEO) tools as one of the most essential real estate marketing tools you will need to attract new customers. These are tools you will need to improve your rankings in search engines like Google. It does so by optimizing your content through keywords, meta description, tags, and more.

Each search engine has their own algorithms that affect how much exposure your brand can get online. If you are able to crack that algorithm, you can attract more visitors, which can later turn into customers, in the process.

3. Content management tools

There is more to real estate business than selling houses. The process itself isn’t as linear as one would think. It involves producing ready-to-sell prospects, attracting customers, and building relationships with potential buyers. With that, you need to be more than just a real estate agent. You also need to be a digital marketer who generates and puts up amazing content.

The beauty of online platforms is the freedom of what kind of content you can put out there. Whether this be in the form of blogs, social media posts, or videos, you have a lot of options to choose from. In fact, you don’t even have to choose. You can dabble on all of them at once to find out which ones are the most effective.

To help keep things in order, you would need content management tools to assist you with the task. Churning out content can be time consuming and overwhelming. Not to mention, creating several out once can result in losing track of certain files, schedules, and alignments along the way. But with content management tools, you can worry less about such issues in the long run.

4. Lead generation and management tools

Inbound marketing is a great way to reel in prospects. However, this is simply one of the first stages when acquiring customers. You have to put in extra work and care to turn these prospects into leads, more so when you want to convert them into sure buyers.

With lead generation tools, you can turn simple traffic, subscribers, and followers into leads. There are many different tactics that you can use to generate leads in digital marketing. This could be through emails, online contact forms, social media, and more.

Once you have your leads, the next step is nurturing them and guiding them throughout their journey within the lead funnel. This is one of the most crucial and challenging parts of the cycle. Hence, a little help from the right tools can get you a long way.

5. Smart automations

There are a lot of things to consider and tasks to do when it comes to selling houses. You need to produce content, manage them, figure out ways to gain more exposure to your brands, deal with prospects and customers alike, and more. Sometimes, human efforts may not be enough.

Having marketing tools with smart automation capabilities means you can delegate certain tasks to a software or program. This frees up your time and allows you to get more value-adding responsibilities done in no time. This, in turn, increases your productivity and efficiency in the long run.

Some automations you would like to consider for your marketing needs are chatbots or email automations. These tools can help you entertain inquiries from prospects and customers anytime with little to no interference from you. You may also want to consider tools that can automatically capture data from visitors and those that interact with your content. You can then use this derived information to improve and enhance your real estate marketing plan.

6. Multi-platform capabilities

Almost everyone nowadays uses more than one device for their daily needs. Thus, your marketing tools should have that flexibility you need to switch from one platform to another. In this way, you can seamlessly carry over work from one device to another without disrupting workflow.

With multi-platform capabilities, you can sell homes without ever leaving your own house. You don’t need to go to the office to have access to certain files and tools to do your tasks. You can simply sit down with your preferred devices at home and carry on from there.

This also applies to customers. Having accessible content on any device means you can reach out to more customers in the process. They can simply whip out their smartphones and interact with your agents at their own convenience.

7. Integration capabilities

There are many inbound marketing tools to choose from out there. Each one has their own set of functions that cater to different aspects of your operations. Often, you may find yourself juggling several of them at once.

Having separate softwares and tools can be tough. The constant switching from one tab to another may result in compromising data, disrupting workflow, consuming more time, and others.

So if you’re searching for a real estate software that matches your workflows, you must ensure that they can be integrated with the rest of your system.

Into the new market

The digital space has changed the way real estates can engage with potential buyers and clients. It has become a platform with which you can churn out content and experiences tailored to your target audience. With inbound marketing strategies for real estate agents, you can create meaningful relationships with them in the process.


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