S01E19: Subscribers vs. Leads Part Deux

Do you see the difference between leads and subscribers?

Is there a difference?

People are often short-sighted in their approach to marketing.

Just because you have a handle on one aspect of advertising doesn’t mean that you aren’t missing another important component.

It’s crucial to have a balance in the way you connect with clients.

If the content is available then customers will contact you.

In this episode, the “Residual Rainmakers” address the skills that pay the bills.

Have the right campaign for different stages by understanding what people are actually going through.

Lead them down their journey, not force their journey.

Don’t be annoying, no one wants to be sold.

Walk them through the process by being the expert

You must manufacture trust.