RR 020: Organizing Your Database
What exactly are you offering to clients?
When are you delivering this information?
Once your business has grown past a small scale, your memory can no longer keep an order of everything that requires attention.
Avoid the chaos and anxiety of too many loose ends.
In this episode, the “Real Estate Rainmakers” explore the nurturing necessary for different people and segments.
Clients who are far from taking action need light reminders compared with the heavy content for those eager to make moves.
Your database should tell you the actions associated with each stage.
Value unarticulated is value unappreciated.