S01E8: What Is Lead Scoring?

Are you against a quota every month? Are you unsure where to look?

Increase your productivity with Lead Scoring.  Companies that use Lead Scoring have a 60% increase on ROI over those that don’t.

Quit throwing marketing costs against the wall hoping something sticks.

In this episode, the “Real Estate Rainmakers” advocate using as much information as possible to find clients.

Metadata is available to help you narrow in on those most likely to do business.

Avoid chasing and start attracting leads by knowing your customer’s problem better than they do, or anyone else does.

Learn the ways to discover the top 100 candidates out of 1000.

“Have systems in place, not people.”