Top 20 Marketing Mistakes You Are Making Today

The key to marketing is differentiation. This list will give you the roadmap on how to be different in your business business without breaking the bank (or…changing your hairdo, getting lots of tattoos or strange piercings)

There are so many things you can do to differentiate yourself from your competition: some of them work, many of them don’t. Some of them cost lots of money, some of them don’t. In a strange twist, it’s usually the ones that don’t cost a lot of money that usually work the best.

Jay Abraham, the world’s best business optimization strategist has lists as long as Shaquille O’Neal’s arm about how to be different and optimize your business on shoe string budget. In a prior blog post, you can listen to Jay Abraham share some of his wisdom with a group of our highest paying clients. The info on that call is worth its weight in gold (but you can hear it for nothing just by clicking the link).

Many of the changes that we made in our business that lead to huge gains had to do with this list of 20 mistakes (and their corollaries) that Jay says many business people make in differentiating themselves and marketing and growing their businesses. (Hint: see how few of them have to do with spending lots of money):

Top 20 Strategic Marketing Mistakes

Mistake #1 – Not testing all of your marketing ideas.

Corollary – Test all your marketing.

Mistake #2 – Running Institutional Advertising

Corollary – Run Only Direct Response Advertising

Mistake #3 –Not articulating and differentiating your Business.

Corollary – Develop a powerful USP and use it in all your marketing.

Mistake #4 – Not having back-end product or service.

Corollary – Create a profitable and systematic back end.

Mistake #5 – Not understanding your client and their needs and desires.

Corollary – Always determine and address the real needs of your clients and prospects.

Mistake #6 – You must ‘educate’ your way out of business problems…you can’t just cut the price.

Corollary – Always recognize that you must educate your client as a part of the marketing and sales process.

Mistake #7 – Not making doing business with your company easy, appealing and fun.

Corollary – Make doing business with your business easy, appealing and fun.

Mistake #8 – Not telling your clients the “Reason Why.”

Corollary – Always tell your client the “reason why.”

Mistake #9 – Terminating marketing campaigns that are still working.

Corollary – Don’t stop marketing campaigns that are still working just because you are tired of them.

Mistake #10 – Not specifically targeting your marketing.

Corollary – When you prepare your marketing, focus on the intended prospect and no one else.

Mistake #11 – Not capturing prospect & addresses, email addresses as well as pertinent contact information.

Corollary – Capture everything on a prospect or client that you can in an organized, retrievable system.

Mistake #12 – Not having a strategic plan.

Corollary – Always having a strategy which tactical actions and methods are integrated into.

Mistake #13 – Not having a marketing or sales system.

Corollary – Have a marketing and sales system in place and refine it continuously. Using letter/call/letter call or email/letter/call strategies.

Mistake #14 – Not taking advantage and integrating the Internet into every aspect of you marketing and sales efforts.

Corollary – Integrating the Internet into all your Marketing and sales activities.

Mistake #15 – In sales situations, shooting from the hip.

Corollary – Constantly using and refining a sales script.

Mistake #16 – Being stuck doing “what works.”

Corollary – Always be willing to change.

Mistake #17 – Not reinvesting your profits.

Corollary – Always parlay your success and momentum into greater achievement.

Mistake #18 – Not knowing and leveraging the lifetime value of a client.

Corollary – Always understand the lifetime value of your clients.

Mistake #19 – Not maximizing your assets, relationships, opportunities, resources, etc.

Corollary – Always explore and maximize your resources, assets and opportunities.

Mistake #20 – Treating marketing and sales as operational “silos.”

Corollary – Do your best to integrate marketing components into all your operational and backend processes.

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About Keith
Former U.S. Marine and father. I've been helping agents for the past 6 years grow their business and achieve their version of success.
Senior Strategic Business Advisor
“If you want to achieve success, all you need to do is find a way to model those who have already succeeded”
About Beth
I work closely with all new clients to get them onboarded. Once onboarded I train them to use the system that the developers have created.
I have been working in Customer Service and Management since 2013. I always tend to gravitate towards careers that involve me helping people! Here, I work with all of our new clients and train them on the system which allows me to talk to so many diverse personalities and incorportate the ever changing advances of technology.
"""I'm not superstitious, but I am a little stitious"" -Michael Scott"
About Devin
I work in our web development department. I help to utilize modern techonologies and stategies to improve your lead count and accuracy
I've worked as both CTO of a digital marketing firm and as a developer for a Transportation management company. I learned my passion for building programs that utilize big data to help people accomplish their jobs better and faster. A good day for me is talking to the people our program helps on a daily basis
Banging your head against a wall for one hour burns 150 calories.
About Beth
I work closely with all new clients to get them onboarded. Once onboarded I train them to use the system that the developers have created.
I have been working in Customer Service and Management since 2013. I always tend to gravitate towards careers that involve me helping people! Here, I work with all of our new clients and train them on the system which allows me to talk to so many diverse personalities and incorportate the ever changing advances of technology.
"""I'm not superstitious, but I am a little stitious"" -Michael Scott"
About Tabatha
Cult Leader
I do customer support. I answer chats and tickets
About Beth
I work closely with all new clients to get them onboarded. Once onboarded I train them to use the system that the developers have created.
I have been working in Customer Service and Management since 2013. I always tend to gravitate towards careers that involve me helping people! Here, I work with all of our new clients and train them on the system which allows me to talk to so many diverse personalities and incorportate the ever changing advances of technology.
"""I'm not superstitious, but I am a little stitious"" -Michael Scott"
About Jake
I eat, drink and sleep the Cardinals!!!
Cheering for the Cardinals
"GO CARDINALS!" -Me
About Beth
I work closely with all new clients to get them onboarded. Once onboarded I train them to use the system that the developers have created.
I have been working in Customer Service and Management since 2013. I always tend to gravitate towards careers that involve me helping people! Here, I work with all of our new clients and train them on the system which allows me to talk to so many diverse personalities and incorportate the ever changing advances of technology.
"""I'm not superstitious, but I am a little stitious"" -Michael Scott"
About Beth
I work closely with all new clients to get them onboarded. Once onboarded I train them to use the system that the developers have created.
I have been working in Customer Service and Management since 2013. I always tend to gravitate towards careers that involve me helping people! Here, I work with all of our new clients and train them on the system which allows me to talk to so many diverse personalities and incorportate the ever changing advances of technology.
"""I'm not superstitious, but I am a little stitious"" -Michael Scott"
About Beth
I work closely with all new clients to get them onboarded. Once onboarded I train them to use the system that the developers have created.
I have been working in Customer Service and Management since 2013. I always tend to gravitate towards careers that involve me helping people! Here, I work with all of our new clients and train them on the system which allows me to talk to so many diverse personalities and incorportate the ever changing advances of technology.
"""I'm not superstitious, but I am a little stitious"" -Michael Scott"
About Julia
Licensed Realtor since 2009. Experience as a Designated Broker, Team Manager, Buyer's Agent and Listing Agent, Compliance and years of working on a lead generation platform. Here to help you be successful.
I will be there to help ensure that you are successful with our Market Maker lead generation platform.
"Successful people do what unsuccessful people are not willing to do. Don't wish it were easier; wish you were better." --Jim Rohn
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